Jessica Sell Chambers

Jessica Sell Chambers · Jackson Town Council · November 3, 2026

My plans

Why the rules passed now decide the town of 2040, the Comprehensive Plan and the region, what the same lot can hold, and what small decisions have cost.

The fifteen years

Rules now, town later

Jackson and Teton County adopted a joint Comprehensive Plan in 1994, replaced it in 2012, and updated it in October 2020. Each plan is carried out through Land Development Regulations written in the years after adoption, and the buildings those rules allow are designed, financed, and finished over the decade after that. The first projects under a new plan appear within a few years; the town it produces is visible ten to fifteen years later. Slide the year.

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Adopted
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Shows up on the ground
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Status
Timeline showing when adopted land use rules produce built results

I asked for revision of the Land Development Regulations to be placed on the Council's agenda before my term ended. It was not scheduled.

How long a new plan and code would take, and why residents should care

The timeline under one contract

A Council that decides to rewrite the plan and the regulations together, under one contract with a consultant team, should expect two to three years from the request for proposals to adopted rules. The first twelve to eighteen months go to the plan itself: the team maps what the current rules allow on every parcel in the valley, models two or three alternatives against water use, traffic, housing, and the Town's budget, and brings those results to public workshops before anyone drafts a page. The regulations are written in the second half of the contract, while the plan is fresh and against the same model, which is where the time savings come from. Jackson's own history ran slower. The 2012 plan took about four years to adopt, and the regulations that carry it out arrived over the five years after that. The budget for a joint Town and County scope runs to seven figures and is shared between the two governments.

Not everything has to wait for the full rewrite. A single text amendment to the regulations, such as making lodging a conditional use, capping floor area for each development, or making on-site housing mitigation the default, moves through the Planning Commission and both boards in three to six months. The two tracks can run at once: amend the rules that are producing the wrong buildings this year, and rebuild the whole document behind them.

Why the calendar matters to people who live here

Every approval granted while the rules stay as they are becomes permanent. A hotel or a large second home entitled in 2027 under regulations the community already agrees are wrong will stand for the rest of most residents' lives, and the water it draws, the trips it adds to the roads, and the workers it needs without housing them arrive with it. The fifteen-year clock in the slider above starts at adoption. A rewrite that begins in early 2027 produces rules by 2028 or 2029 and a town shaped by them in the early 2040s; a rewrite that begins in 2031 moves all of that to the late 2040s. Each year the Council waits adds a year of buildings under the old rules and moves the town people say they want a year further away.

The County's part

The Comprehensive Plan belongs to both the Town and Teton County. The joint meetings on the calendar exist because both boards adopt the same plan, and the County's rules for the land around the town govern the same aquifer, the same roads into town, and the same housing market. A Town Council that wants a new plan needs three votes on its own board, three votes on the County Commission, a shared budget, and a shared contract. Getting both boards to the same request for proposals is the work of the first six months, and it is the part most likely to be skipped in favor of another year of small amendments.

The case for a plan and code people can read

The current plan and regulations run to hundreds of pages, with overlays, exceptions, and definitions that point to other definitions, and a resident who wants to know what can be built next door needs a planner or a lawyer to find out. The federal tax code grew the same way, one exception at a time, each one reasonable to the people who asked for it, until the whole became a document only specialists read. A shorter plan is possible. It states the outcomes the community wants in measurable terms, including water use, housing for the people who work here, and total commercial square footage, and it is carried out by a few dozen pages of rules written as standards a resident can check: how big, how tall, how much housing comes with it, and how much water it may draw. Fewer overlays and fewer exceptions mean fewer meetings spent arguing about which rule applies and fewer projects approved through a gap nobody noticed. Keeping the document short takes discipline, and it needs a Council willing to decline the exceptions that will be requested the week after adoption.

The 1994 plan and the 2012 plan, and what changed between them

The goals

The two plans want the same things. The 1994 vision called for a community that supports resident workers, protects scenic vistas and wildlife habitat, keeps the traditions of the Rocky Mountain West, offers housing for the people who work here, and builds an economy that does not depend on population growth. The 2012 plan restated those goals under three named values, ecosystem stewardship, growth management, and quality of life, and its introduction describes itself as validating the 1994 framework. The 1990 workshop list is visible in both documents.

How the 1994 plan worked

The 1994 plan was organized by subject, with nine chapters covering growth, community character, natural and scenic resources, housing, commercial and resort development, facilities, transportation, intergovernmental coordination, and agriculture. Its tools applied across the whole county: a Natural Resources Overlay with setbacks from nests and spawning areas, a Scenic Resources Overlay covering nine view corridors, planned unit and planned residential developments that traded flexibility for clustering and open space, and a housing mitigation requirement with a fee-in-lieu option. The plan governed how development happened wherever it happened and said little about where it should go. By 2009, when the replacement was being written, the zoning in place allowed about 7,800 more homes, roughly 6,200 of them in the County on rural land and about 1,600 in Town, along with about 9.45 million square feet of new commercial floor area.

How the 2012 plan changed the map

The 2012 plan is organized by place. Its Future Land Use Plan divides the valley into character districts, each with its own section, and its central decision was to send growth into Town and a few County nodes. Those areas hold about four percent of the private land in the county and were assigned more than 60 percent of new homes; the rural districts, with 96 percent of the private land, were assigned less than 40 percent. The plan set a buildout range of 5,400 to 9,900 homes, with Town's share rising to between 38 and 51 percent from about 20 percent under the old zoning, and a commercial range of 6.2 to 8.8 million square feet, below what the 1994-era zoning already allowed. It also added an administration chapter with annual indicator reports, and it replaced the pattern of the 2000s, in which pathways, housing, parking, and resort master plans were each studied on their own without a plan to connect them.

The trade

The 2012 plan kept the 1994 goals and changed where the buildings go. It accepted density in Town in exchange for open land in the County and for housing and neighborhood character that the plan promised would come with the density. The Town's regulations written in the years after adoption delivered the density. The housing and the neighborhood character have arrived more slowly, and most of the land use disputes now before the Council turn on that gap, which is the reason my request to the Council concerns the regulations rather than the goals.

Which housing changes need a Comprehensive Plan amendment, per the Town Manager

In November 2021, my first year on the Council, I worked with ShelterJH and the Town Manager on ShelterJH’s list of housing proposals, and the Manager answered in writing, sorting each one by whether it could be done by changing the Land Development Regulations alone or needed an amendment to the joint Comprehensive Plan first. The list is ShelterJH’s, and I do not endorse every item on it; the sorting is what I want readers to see. The sorting matters because a regulation change moves through the Planning Commission and the Council in a few months, and a plan amendment needs both the Town and the County and adds a year or more before the rules can follow. The reply, as he sorted it:

Regulations only, no plan amendment

A penny of sales tax or a Town property tax for housing (the Town is working on a funding strategy). Enforcing short-term rental rules and redefining short-term as fewer than 90 days rather than 30. Requiring public facilities to house at least the workers they generate, which the housing nexus study then underway could address, though the Town may not be able to bind State agencies. Reinstating a 25 percent inclusionary requirement on residential development, and ending the nonprofit and institutional exemptions from commercial mitigation, both of which that study could address. An on-site housing requirement for all commercial development and redevelopment, with public money to buy down affordability on at least half the residential square footage, so a site does not turn into a low-density commercial box. Paid on-street parking with a free pass for residents, winter on-street parking with alternate-side plowing, and no on-site parking requirement for deed-restricted homes.

Comprehensive Plan amendment required

Ending single-family-only zoning and raising density in every Town district for deed-restricted homes. Shrinking the lodging overlay. Reinstating the fourth-story incentive for deed-restricted housing in the appropriate zones (already allowed in the CR-3 zone when criteria are met). Exempting deed-restricted homes from the growth cap and lowering the market-rate cap over time.

What this means five years later

The nexus study named in that reply was completed in 2022 and updated in 2023. The first list was available to the Council in 2021 without touching the plan, and it is available today. I asked for the regulations to be placed on the Council’s agenda before my term ended, and it was never scheduled. The parts of that list I carry are the ones on this site: housing mitigation at the real cost of a home and on site by default, floor area counted per development, an end to the exemptions, and parking rules that let small homes pencil. Light density across the whole town, the change that spreads the burden instead of piling it onto a few blocks, sits in the second list, which is why the fifteen-year clock on this page runs through the Comprehensive Plan and why the County has to come along.

Two cautions shape what I would take from the list. Rules that make building so burdensome that nothing gets built produce no homes, so each change has to be tested against whether a small project still pencils. And Teton County is the only place in Wyoming that charges housing mitigation fees; House Bill 141 would have banned them this year and failed in the Senate 24 to 7, and a town that reaches too far invites the Legislature to take the tool away for good. The changes I favor put housing on site as a land use standard, which a Wyoming town can do on its own authority, rather than stacking new fees the Legislature can strike with one bill.

The 1990 record

In March 1990, 160 residents spent three days at the Successful Communities Workshop writing down what they wanted for Jackson Hole. Their action list included affordable housing, locally owned businesses, control of the amount and location of commercial square footage, better transit and bike lanes, and protection for water and wildlife. Two comprehensive plans later, the list reads as current. The workshop was led by Luther Propst, then field director of the Conservation Foundation’s Successful Communities Program and now a Teton County Commissioner. The booklet below was written by Jonathan Schechter, who also prepared its economic and demographic analysis through Summit Management Consulting, and who now serves on the Town Council.

Jackson Hole Guide, March 7, 1990, pages A10 and A11. The headline reads “Creating A Plan.” The facing story reports that 160 people took part in the Successful Communities meetings and that participants asked for one plan covering both the Town and the County. Tap the image to enlarge it.

October 5, 2026

The Comprehensive Plan and the region

On October 5, 2026, the Jackson Town Council and the Teton County Board of County Commissioners met jointly on next steps for 90 Virginian Lane. Staff recommended pausing long-term planning for the site, commissioning a regional housing needs assessment, and rewriting the Housing Action Plan. I spoke in public comment and sent both boards a written comment and a recommended motion. This section collects them, with the figures and sources behind them.

What I asked for

Outcome on October 5: the boards took no action on the procurement safeguards, and members thanked me for the data.

Step 1Regional housing needs assessmentHow much housing the region needs, and who needs it.
Step 2Comprehensive PlanThe community’s goals, including how much of the workforce should live here.
Step 3Housing Action PlanThe programs that meet those goals.
Public comment, October 5, 2026

Jessica Sell Chambers, Town of Jackson.

I support staff’s recommendations to pause long-term planning for 90 Virginian Lane, to commission a regional housing needs assessment with Teton County, Idaho, and Lincoln County, and to appoint an interim housing director while holding the permanent hire until the boards settle the Housing Action Plan approach and the department’s structure. Nothing further should move on this site until two things are in place.

First, the process safeguards belong in writing. Before any solicitation for 90 Virginian Lane is released, including the RV park management RFP, both boards should adopt by resolution a no-contact rule for elected officials during a live solicitation, minutes for every briefing of elected officials, and a dedicated public website holding every solicitation document, score, communication, and decision. A respondent is the other side of a negotiation until an agreement is signed, and a fair and lawful process should never be set aside midstream to suit anyone’s preferences. The packet lists RFP and RFQ as if they were interchangeable, and they are different instruments: an RFQ selects a firm on qualifications and leaves the terms to later negotiation, while an RFP asks for a defined proposal scored against published criteria, so the boards should choose one before any release and state why.

Second, a full rewrite of the Comprehensive Plan is necessary, and the Housing Action Plan should follow from it. The Comp Plan decides what this community should look like, and zoning exists to carry that out. Ours has been carried forward from the vision of 1994 through the 2012 plan, a 2020 update, and a long run of text amendments and conditional use permits that bend the plan to fit each project as it arrives. Tonight the Council takes up parklets, which decides how downtown street space is used and how much parking the core needs, and like most of what comes before these boards each week, it will be settled item by item, with fees and permits standing in for a current plan. Park City and Ketchum each replaced their 2014 plans with new ones in 2025, and Alpine replaced its 2006 plan this August.

Today’s report gives the measure: the 2022 assessment called for at least 2,000 below-market homes by 2027 to hold a 60 percent resident workforce, we have built 480, and the resident workforce stands near 57 percent. Over the same years our neighbors kept building. Teton County, Idaho, has added about 1,700 homes since 2020, and Star Valley roughly 1,300 to 1,600 since 2015. Census data show about 2,200 Teton County, Idaho residents hold their primary jobs in Jackson, Wilson, and Teton Village, and the 2022 housing assessment counted about 3,200 daily commuters from Teton Valley. The Bank of Star Valley’s morning count of commuters from Star Valley rose from 1,075 in 2015 to 1,431 last June. Jobs here have kept growing faster than homes, so the homes we build for local workers have been matched by new commuters in new homes in Victor and Alpine.

Job growth is a land use decision. The commercial and lodging space this community entitles determines how many new workers each year brings, and a comprehensive plan is where that gets set alongside housing, transportation, and the wildlife and road capacity limits this community has said it wants to keep. New revenue can build more homes, and it will never keep pace while the growth that creates the demand goes unplanned.

The order of this work determines its cost. The Housing Action Plan carries out goals the Comprehensive Plan sets, including the 65 percent target staff are asking you to reconsider, and it depends on data the needs assessment will produce, so commissioning it first would mean paying for it twice. The needs assessment should come first, as phase one of a regional Comprehensive Plan rewrite, and the Housing Action Plan should follow the new plan.

The new plan should also rethink how we build in town. NH-1 trades established working-class neighborhoods for an endless stream of new units, and I would replace it with light density across town and in designated nodes. 90 Virginian Lane is the first place to apply that thinking, before a second solicitation is written around a zone this community may decide it no longer wants.

Fiscal year 2027 began in July, and I am asking that the Comprehensive Plan RFP you directed for this fiscal year be released this fall, scoped as a full regional rewrite with the needs assessment as its first phase, with the needs assessment funds staff proposed today applied to it. I am also asking you to amend today’s motion to direct staff to draft the procurement safeguards for adoption before any solicitation is released. I have sent both boards a written comment with the figures and their sources.

Recommended motion sent to both boards

I move to direct staff to:

  1. Draft, for adoption by resolution of both boards, procurement safeguards that apply to every solicitation for 90 Virginian Lane, including the RV park management solicitation, and that include:
    1. A no-contact rule prohibiting communication about the solicitation between any elected official and any prospective respondent, respondent, or its representatives, from release through award or cancellation, except in a noticed public meeting;
    2. Written disclosure of any contact that occurs, filed with the Clerk and posted publicly within two business days;
    3. Written minutes of every briefing of elected officials on the solicitation, posted publicly; and
    4. A dedicated public webpage holding the solicitation, addenda, questions and answers, evaluation criteria and scoring, submissions to the extent permitted by law, communications, and decisions.
  2. Bring that resolution to a joint meeting for adoption before any solicitation for 90 Virginian Lane is released.
  3. For each solicitation, state whether it will be issued as a request for proposals or a request for qualifications and the reasons for that choice, and publish the evaluation criteria and their weights in the solicitation itself.

Plain-language explainers

The Comprehensive Plan

The Comprehensive Plan is the community’s long-range statement of what Jackson and Teton County should look like. Zoning and the land development regulations carry it out. The current plan was adopted in 2012 and updated in 2020. It includes a trigger: when residential growth reaches 7 percent, the Town and County review the plan. Staff reported in early 2026 that the community has likely reached it.

The order of the work

A needs assessment measures how much housing the region needs and who needs it. The Comprehensive Plan sets the community’s goals, including how much of the workforce should live here. The Housing Action Plan lays out the programs that meet those goals. Doing them in that order means each step uses the one before it, and no plan has to be redone once the next one is finished.

RFP and RFQ

In a request for qualifications (RFQ), firms submit their experience and track record, the public body picks the best-qualified firm, and the scope and price are negotiated afterward with that one firm. In a request for proposals (RFP), firms submit a specific proposal, including scope, approach, and price, scored against criteria published before release. With an RFP the public sees the terms before anyone is selected.

A no-contact rule

During a live solicitation, elected officials do not discuss it privately with anyone competing for the contract. Any contact that happens is disclosed in writing and posted. Briefings of elected officials are minuted. Every bidder gets the same information at the same time, and the public can see how the decision was made.

Fiscal year 2027

The Town and County budget years run July 1 through June 30. Fiscal year 2027 runs from July 1, 2026, to June 30, 2027. Both boards directed staff to prepare the Comprehensive Plan consultant RFP for this fiscal year.

The figures

Star Valley morning commuters to Jackson, 5–8 a.m.
04008001,2001,600201320152017201920252013: 8238232015: 1,0752017: 1,1402019: 1,2802025: 1,4311,431

Bank of Star Valley counts. The dashed segment spans years without a count.

Teton County jobs, full- and part-time, including proprietors
010,00020,00030,00040,00050,0002010201720222010: 26,31526,3152017: 32,6832022: 39,80039,800

Wyoming Economic Analysis Division.

Housing program measures from the October 5 staff report

MeasureFigure
Below-market homes needed by 2027 to hold a 60% resident workforce (2022 assessment)At least 2,000
Deed-restricted homes built since 2022480
Current resident workforceAbout 57%
Comprehensive Plan goalAt least 65%

Housing added in the commuter communities

CommunityPeriodHomes addedSource
Star Valley, WY2015–2024About 1,270 (4,759 to 6,033)Bank of Star Valley, VERIFIED
Star Valley, WY2015–mid-2025About 1,630 new-home permitsSum of bank’s annual permits, DERIVED
Teton County, ID2020–2025About 1,740 (5,815 to 7,552)2020 Census to 2025 Census estimate, DERIVED

Teton Valley, Idaho commuters to Teton County, Wyoming

MeasureFigureSource
Teton County, ID residents whose primary job is in Jackson, Teton Village, Moose-Wilson Road, or Wilson (2023)About 2,240 (Jackson alone: 1,579, or 22.3% of employed residents)Census LEHD, via Idaho Department of Labor, VERIFIED
Daily commuters from Teton Valley into Jackson HoleAbout 3,2272022 Housing Needs Assessment, VERIFIED
Share of Teton County, WY workforce living over the passNearly 15%2022 Housing Needs Assessment, VERIFIED
Average daily vehicles on WY-22 (Teton Pass)About 10,000; nearly 15,000 in summerWYDOT, VERIFIED
Added daily vehicles on US 89 south of Jackson during the 2024 pass closureAbout 6,000 (a 50% increase in weekday trips)WYDOT District 3, VERIFIED

Census LEHD counts primary jobs covered by unemployment insurance and leaves out most seasonal, second-job, and self-employed workers, which accounts for much of the gap between the 2,240 and 3,227 figures.

Star Valley morning commuters to Jackson, 5–8 a.m.

YearCommuters counted
2013823
20151,075
20171,140
20191,280
20251,431

The Bank of Star Valley counts vehicles and START riders on three weekday mornings each summer. The count does not include Teton Valley, the pass, or shifts outside the three-hour window, and was not taken in 2024.

Teton County jobs (full- and part-time, including proprietors)

YearJobs
201026,315
201732,683
202239,800

The 2018 Indicator Report found jobs growing 3.5% a year since 2012 against 1.1% a year for housing, and staff reported in 2025 that job growth continues to outpace housing production.

Planning processes proposed or directed

ProcessStatusCost reference
Comprehensive Plan consultant RFPDirected by both boards in early 2026 for FY27Not yet estimated
Regional Housing Needs AssessmentProposed October 5, 2026$150,000–$200,000 (staff estimate)
Housing Action Plan rewriteProposed October 5, 20262015 plan: $119,000 consultant cost plus about 1,200 staff hours

Full plan rewrites in mountain communities

CommunityPrior planNew plan
Park City, UT20142025
Ketchum, ID20142025
Alpine, WY2006August 2026

Figures tagged DERIVED are calculations from the cited sources.

Sources

One lot, two outcomes

What the same ground can hold

The rules decide which of these gets built. One fills the lot with a single large house and an accessory unit that often sits empty. The other puts three modest homes on the same ground. The drawing is an illustration rather than a specific Jackson property.

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Homes
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Households housed
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Floor area, sq ft
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Open ground
One lot drawn two ways

What it costs

Small decisions, real money

Each of these looked like housekeeping at the time. Each one moves money the Town needs later, while federal transit support falls by roughly $1.5 million and health and human services organizations are asked to justify comparatively small requests.

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